— CLIENT

Penguin Books Australia

— PRODUCT LINE

Penguin Classic

— ROLE

Copywriter

— TARGET AUDIENCE

Australian aged 18 – 28

Everybody can love someone and be loved in return. There is always an indication of genuine affection. That symbol, known as the inscription, frequently appears on the first page of a book. A book is a gentle, intimate way of saying, “I see you, I care for you.” People think it’s just what you need.

The film Coco, which masterfully illustrates how love and memory endure, served as the catalyst for this realization. Books given by loved ones also endure beyond the occasion of giving. They bear inscriptions, notes, and marks that transform them into more than just tales; they become fragments of individuals.