— CLIENT

Menulog

— PRODUCT

Online food ordering and delivery service.

— TARGET AUDIENCE

Working single (25 – 45)

— SMP

Swipe right on what you really want

I came up with this idea by looking at how working singles make choices. They’re constantly told what to do at work, so when it comes to food, that’s the one decision they actually enjoy. And what’s more fun than food? Dating apps.

That’s how I landed on the line: “Swipe right on.”

It’s short, modern, and playful. It lets sushi, pizza, or pho feel like a match waiting to happen.

The executions flow from there: billboards and print poster all use the dating-app look — bold visuals, simple copy, and that one irresistible call: swipe right.

(Fun fact: The three dishes that appear on the ad are the three I ate last before coming up with this idea.)