— CLIENT

The Natural Confectionery Co.

— PRODUCT

Party Mix Gummies

— TARGET AUDIENCE

Young people 18-28

— SMP

No artificial needed

The fact that Party Mix is prepared without artificial coloring or flavoring is a natural fact that should be celebrated. The campaign simplifies its message by removing all pretense and sugarcoating, leaving only the truth.

This is brought to life for print by using bold lines of text with superfluous words actually struck out, revealing only the truth, which is as clear and vibrant as the gummies themselves.

The realization for social media was straightforward: everyone has at least one friend who consistently expresses exactly what they’re thinking. The “No artificial needed” content in these posts encourages users to tag or share it with that honest friend. The message? The best things don’t need to be dressed up, whether they’re candy or conversation.